Broadcast PSA


Connecticut State Department of Public Health COVID Awareness “Get The Facts”

To encourage Connecticut residents to get their COVID-19 vaccine when it’s their turn, we enlisted a “Dream Team” of Connecticut health experts to deliver the message of safety and efficacy. Filmed in our COVID-safe studio (with HEPA filters humming, masks worn by all except on-camera talent, and everyone standing at least six feet apart), these PSAs were powerful in their simplicity and honesty.

Sure, you a can write a great script — but when it comes to pulling memorable performances out of real people, it’s a matter of making them feel comfortable and asking the right questions. And the result can save lives.