Multi Media Campaign


Department of Emergency Services & Public Protection Text-To-911 Launch

We developed a series of public service announcements (PSAs) to help the State of Connecticut launch the text-to-911 service. Intended as a backup option to calling, text 911 is reserved for when it’s unsafe to speak on the phone. Our PSAs combine darkness, stillness and silence to depict the kinds of situations when you’d absolutely need to text 911 for help.
In this chilling spot, you’re brought inside a closet with a teenager who’s barricaded herself as a fight escalates outside her hiding place. The spot is one of three spots seen online, on TV and in cinemas.