Broadcast PSA


State of CT Office of the Governor PSA “Keep it Up”

Two weeks after Governor Lamont declared a State of Emergency for Connecticut, he was in our COVID-safe basement studio filming a TV spot telling people to wear masks, wash hands and remain socially distant. Six months later, in the agency’s backyard, we filmed a TV campaign thanking residents for heeding his requests and asking them to “Keep it Up, Connecticut — because we’ve come too far to go back.”

We’re proud of the work we’ve done for this vital initiative and the influence we’ve had in helping keep Connecticut’s COVID rates among the lowest in the nation.